When you have a query, you always end up searching on Google, unless and until you find an article that have the answers you are seeking. That is actually why people are always willing to click on an article. They want to get acquainted with a particular topic, in other words they are totally newbies.
When it comes to composing your gambling guest posting, always keep the audience in mind. Try your article to make the post digestible, easily understandable for the readers and free from all the industry jargon that they might not be acquainted with.