A website cannot see success only through thought-provoking content or compelling website design. It must have a style such that it feeds user experience into your website and the functionality should also be simple to understand just at one glance.
Beauty is admired by every viewer, yet it beholds the attraction in different ways. It is understood that different people view it in different styles, yet keeping the homepage minimalistic is required so that it is clutter free. Scanning pages, picking sentences and keywords is a must and so it is best to appeal to emotions through the colors and words.